Work we are
proud of

Goals

Attract new customers through a mobile app — it sounds simple, but in reality, each installation should become not just a number in a report, but a real driver of business: opening cards, connecting products. The plan was ambitious: during one advertising flight (~2 months), scale traffic and increase the number of installations by 80%, which would help the client’s business achieve +15% growth in opened cards.

Challenge

The banking category in digital is practically not growing (source: SimilarWeb PRO, 2025). The average user already has several cards and apps from different banks installed. People rarely look for a new bank; they just use what they already have on their phone.
In such conditions, classic performance becomes more expensive every day, and competition for each installation becomes more aggressive. We needed to not just buy traffic, but appear at the very moment when a person has a specific financial need: “I need an easy-to-understand card,” “I want a profitable transfer,” “Where can I quickly open an account?” And at that very moment, offer a simpler and more appropriate solution. Otherwise, one of our competitors would get the install.
Insight and strategy

After conducting a behavioral analysis, we realized that users don’t choose a bank as a brand. They choose the fastest way to solve their problem. Open a card — now. Transfer funds — without confusing fees. Open an account — in a few clicks. If the app doesn’t explain its value in a few seconds, the decision is made in favor of another.
We built a strategy around the idea of being present at all key touchpoints and immediately responding to requests in the language of Kredobank’s positioning — “correct, transparent, without unnecessary complications.” The ad did not talk about the brand, but showed a specific solution: the simplest and most correct way to meet your financial needs here and now.

Execution

We started with the foundation — optimizing the installation point. We audited the visual and content parts of the pages in the stores and formed recommendations with a focus on clearly communicating value. The user should understand in 3 seconds why this particular bank.

Working with search queries became the basis. We launched search campaigns with broad matching based on AI and an expanded system of negative keywords that was constantly updated. Every relevant query should lead to us, not to our competitors.

But we went further — competitive expansion. We launched advertising for competitors’ brands. Yes, it’s expensive, but it consolidates our presence in a competitive environment and shapes the perception of Kredobank as a strong player. When a user is looking for a solution, they see us — with an alternative that may be better.

The performance mix expanded our reach: Google ecosystem, Meta, TikTok — each channel captured the audience at different stages of the decision-making process. And personalization after a click through custom app pages for users from ads ensured maximum relevance and conversion.

Results

During the flight (October-December 2025), we managed to exceed our goals:

• We increased the number of app installs by 91% (exceeding the target by 13%).
• And the daily number of cards opened in the app increased by an average of +20%, confirming the impact on business results

When performance marketing is successfully combined with clear positioning and a well-thought-out installation point, the app becomes not just another bank on the list, but the simplest and most appropriate solution for the user.

In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.

The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.

To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.

Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.

The celebration of Kyivstar’s 25th anniversary was supposed to be the highlight of 2022. However, due to the war, traditional approaches to business and media planning no longer worked.

In the realities of full-scale war, Kyivstar reduced its media budgets by 30%. Consumer behavior changed, but the positioning of the brand “Human Connection” became even more relevant. The campaign for a new tariff for the 25th anniversary with the option of donations for the army was launched as a special crisis solution in wartime to save the lives of Ukrainian defenders and literally restore human connections in the de-occupied cities. The key challenge was optimizing the media support of the campaign.

The basis of the planning was Big Data from previous campaigns. Based on this, we created a new approach to planning, using econometric attribution modeling of users’ actual actions. Our data-driven strategy led to a significant shift in the TV and digital media split from 70/30 to a more effective 35/65. We managed to identify the most influential communication methods, thus increasing the amount of direct communication (SMS, push notifications, etc.) and additionally the share of display components in digital tools due to its economic efficiency and higher conversion rates in donation activations.

For continuous tracking of results and accuracy, we created live dashboards.

Results:

x2.5 Activation of the superpower “Helping the Armed Forces of Ukraine”

+20 p.p. Contribution to the restoration of Ukraine

+4 p.p. Brand connection

+4 p.p. Market leadership in mobile communications

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

Every year, before the Children’s Day, the Tabletochki Charity Foundation, together with Leo Burnett, launches fundraising campaigns for the treatment of children with cancer. These actions are so periodic that it is becoming increasingly difficult to reach people.

For 2020, the fund has set a MEGAGOAL in general: to shoot a video for a digital campaign that will raise a million hryvnias! And this at a time when people, in addition to the fate of cancer patients, were also worried about the virus, lockdown, uncertainty, unemployment… Additional condition: the foundation wanted to show in the video a real child who beat cancer thanks to philanthropists.

We have developed a script for the video. The main role was played by a former ward of the foundation – 9-year-old Artem. He became proof of the effectiveness of care and a symbol of a possible happy ending.

Challenge

COVID-19 and the introduction of strict quarantine restrictions are events that have greatly affected all of us and forced us to change our usual way of life. Now people had to get used to living in self-isolation and connect with the world (work, friends, relatives) by various devices and messengers. The situation contributed to the surge in popularity of the video conferencing format.

Many not only locked themselves at home but in themselves too. This influenced a lot of the beauty industry. After all, people began to pay much less attention to their appearance.

 Solution

We decided to utilize this trend – and encourage people who have become hostages of their homes to be more open and “see” each other online more often. Yes, see each other! And start turning on cameras. And with the help of Garnier Fructis Superfood people who could look like whatever looked super.

CHALLENGE

The category of female hygiene products is highly competitive, where each of the brands in its communications informs about the quality benefits of the product. Differentiation is extremely important for brands like this. It helps to build the affinitive territory. Libresse has set a goal for itself –  To create a world where women can live the life they want, by breaking V-zone taboos, and the Libresse brand will help her feel confident and protected. regardless of the day of the cycle.

INSIGHT & IDEA

Globally, powerful communication has been developed for the Libresse. All our #історіїVсередині need to be heard. To know each other. To help each other. To see each other. And no woman can be forced to hide what she feels inside. Changes in communication have also affected the brand’s appearance.

Decision: not just to scale a new brand message, but to engage women to share their own stories: to learn one, to help one, to see one. Our #історіїVсередині must be heard.

IMPLEMENTATION

To be seen: attracting coverage media: TV + Digital, connecting Discovery Ads in YT and organically received a significant number of social network shares.

To be heard: A sexual podcast with The Village, to break taboos around sex and the V-zone.

To be discerning: By making influencers the voices of the brand who told their stories by launching WOM on social media

To be informed: Drove traffic to the website with paid search by posting a fun period’s test on Wonderzine.

RESULTS

• 70% reach TA
• More than 1М views
• +3 p.p. TOM
• +1 p.p. value share of the premium period pads segment
• +3 p.p. “Brand, which breaking intimate zone taboos” attribute

We faced a challenge to break into the everyday life of people with a new product Kabanosy – long, thin sausages made from natural meat, positioned in between the meat-sausage and snack category. Until 2019 the product was unknown to both Ukrainian customers and distributors. Retail shops didn’t understand in which division the product should be sold, customers were puzzled whether to make sandwiches or eat Kabanosy with beer.

New product inspired us for a new approach for mixing media channels. We turned the classical media mix upside down and developed “DigiVision”, where digital plays a leading role in generating reach and TV is playing a secondary role. Non-standard and effective usage of media allowed Kabanosy to become a leader of the category of Snack and Meat products with minimal investment and significantly grew monthly sales.