Work we are
proud of

In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.

The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.

To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.

Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.

The “Finance” category was rapidly declining, and the client set an ambitious goal – to increase website traffic from organic search by 80%, to increase the number of applications for the top 6 products by at least 2 times (+100%), and to increase the average monthly revenue per consumer of these products by at least 20% in the category.

We predicted the formation of pent-up demand in this category and, using AI technology, discovered the opportunity to cover a wider range of search queries to attract more potential clients.

We planned an unconventional SEO tactic “To search as they search” – create a website specifically for service consumers and optimize it based on how they search. It worked wonders in scaling PrivatBank’s presence in organic search results.

We conducted a detailed analysis of search queries based on the principle of “search as they search,” created new pages on the website according to them, generated ideas for relevant content using AI, and promoted these pages using links.

We exceeded the website traffic goal by 89% and the application submissions for the top 6 products by 96%, but more importantly – we increased the average revenue from the top 6 products by 28%, surpassing the average annual inflation rates in Ukraine.

Podorozhnyk is one of the TOP-5 pharmacy chains in Ukraine. The brand is growing rapidly, therefore, it needs an update that would reflect its fresh essence, advantages, and values.

The Publicis Ukraine team has rethought the brand identity and key message for the new Podorozhnyk. This is how the slogan appeared: “Podorozhnyk. Knows that helps”. It is based on two main brand advantages. On one hand, the brand has the necessary competencies, knowledge, experience, and resources to tell the client which drugs would be helpful in a specific case. On the other hand, Podorozhnyk cares about its client, offering high-quality drugs with no fakes. Also provides regular discount programs: “Quality available to everyone”, and provides additional services such as “Doctor at the pharmacy” etc.

Then the agency team updated the logo. Over the past years, Podorozhnyk has managed to build brand awareness, so when working with the visual component, it was important to maintain continuity, while reflecting updates and modernizing it. Thus, the recognizable medical cross and plantain leaf were visually rethought in the main green color. They merged into a single entity, where the significant element of the sign is linked to the corresponding word in the logo by color: the cross to the word pharmacy and the leaf to the Podorozhnyk. The logo has become concise and simple to understand, and the font has become lighter, neater, and more open.

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

Molokija has found the solution in the situation with a quite limited advertising budget and persistently strong competitors’ activity. The Brand has stood out and found its own communication niche in the category.

Rebranding has been conducted, which led to changes in product packaging so that the product ingredients are now the most important highlighted detail. The aforementioned changes along with elaborately planned cross-media activity led us to the significant increase in OFF-TAKE indexes. As a result, both the White Yoghurt and Kefir became No. 1 in terms of market share in hryvnias as well as in tonnages in the period from February till May 2021.

In the category of chocolate bars, where the brand is chosen emotionally and standing near the shelf, we work with a young audience of 16-24 years old. This generation least of all trusts advertising and selects the brands that it really loves, considers cool and relevant in its philosophy.

Our task was to find a massive territory for communication on which the brand would look organically. And we have chosen for ourselves the cybersport, which is polarized among young people and is actively developing. But what we needed was involving emotional communication. Therefore, we became the first sponsor of the bars of the Kyiv tournament on the mega-popular game in Ukraine – Dota 2.

Thanks to the native integration into the tournament itself, as well as large-scale support with the announcement, we were able to not only reach and engage the audience but also achieve our goals.

We faced a challenge to break into the everyday life of people with a new product Kabanosy – long, thin sausages made from natural meat, positioned in between the meat-sausage and snack category. Until 2019 the product was unknown to both Ukrainian customers and distributors. Retail shops didn’t understand in which division the product should be sold, customers were puzzled whether to make sandwiches or eat Kabanosy with beer.

New product inspired us for a new approach for mixing media channels. We turned the classical media mix upside down and developed “DigiVision”, where digital plays a leading role in generating reach and TV is playing a secondary role. Non-standard and effective usage of media allowed Kabanosy to become a leader of the category of Snack and Meat products with minimal investment and significantly grew monthly sales.

Pandemic is a hard time for people: we are flooded by bad news and sad thoughts. We all need a source of calmness and harmony during these times.

Therefore we created a new philosophy “Take it smoothie”, which helps to deal with bad moods and tough problems.

We used only social networks to promote our campaign and created bright content, interesting copy, and super cool Insta-masks.