Publicis Groupe Ukraine

Work we are
proud of

How Visa Created a Community of Brands who care

In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.

The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.

To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.

Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.

read more
How Visa Created a Community of Brands who care
Regional OdysSEO for the priority. Fixed internet by Kyivstar

Kyivstar gain first place in the fragmented market of the fixed Internet and become “visible” for the non-beneficial algorithms of the search algorithm. Instead of classic SEO-approaches the brand left the template and optimized the landing page for each city and town, where there is a physical possibility of Kyivstar to provide the fixed Internet.

Experimental “local” tactics in SEO increased the visibility of Kyivstar’s fixed Internet in the first positions of organic search results by 3.5 times. Brand №1 has now caught up with itself in the search.

This case received Bronze Award in E-Commerce category at Effie Awards Ukraine.

read more
Regional OdysSEO for the priority. Fixed internet by Kyivstar
Your favorite clothes look new much longer!

Vanish changed its communication message to one that shows the benefits of its product, and at the same time provides an additional argument to encourage and support people in their quest for conscious consumption of the planet’s resources. Now the brand uses the message: ” Your favorite clothes look new much longer.” The Publicis Ukraine team also created an emotional print with the agency’s employees acting as heroes.

The work became one of the best global examples of “Print” ads of the first half of 2021 by “Lürzer’s Archive”. It is one of the most authoritative Austrian advertising resources. Since 1984 the issue has been publishing a selection catalog of the best advertising works from around the world.

Media support for Vanish projects is provided by the Spark Foundry Ukraine agency.

read more
Your favorite clothes look new much longer!
LENOVO: MEOWBOOK

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

read more
LENOVO: MEOWBOOK
‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

Every year, before the Children’s Day, the Tabletochki Charity Foundation, together with Leo Burnett, launches fundraising campaigns for the treatment of children with cancer. These actions are so periodic that it is becoming increasingly difficult to reach people.

For 2020, the fund has set a MEGAGOAL in general: to shoot a video for a digital campaign that will raise a million hryvnias! And this at a time when people, in addition to the fate of cancer patients, were also worried about the virus, lockdown, uncertainty, unemployment… Additional condition: the foundation wanted to show in the video a real child who beat cancer thanks to philanthropists.

We have developed a script for the video. The main role was played by a former ward of the foundation – 9-year-old Artem. He became proof of the effectiveness of care and a symbol of a possible happy ending.

read more
‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY
The Best Side of Molokiia

Molokija has found the solution in the situation with a quite limited advertising budget and persistently strong competitors’ activity. The Brand has stood out and found its own communication niche in the category.

Rebranding has been conducted, which led to changes in product packaging so that the product ingredients are now the most important highlighted detail. The aforementioned changes along with elaborately planned cross-media activity led us to the significant increase in OFF-TAKE indexes. As a result, both the White Yoghurt and Kefir became No. 1 in terms of market share in hryvnias as well as in tonnages in the period from February till May 2021.

read more
The Best Side of Molokiia
How to find a new audience to boost brand leaders growth

Casting Crème Gloss as a historical leader in ammonia-free hair dyes has always been positioned as a brand for the first dyeing. Our focus audience is girls younger than 35 years old because hair color without ammonia does not suit older women. But since the launch, the audience of the brand became much older and we did not attract girls aged 16-24 y.o. who color their hair for the first time.

The main goal is to use upcoming rebranding and consider a strategy that would help to attract the new audience’s attention without losing the existing one and stimulate the brand growth.

Analyzing two TA segments (F 16-24 and F 25-34), we realized that each of them has a completely different background. Therefore, we built our communication taking into account individual triggers. The right message helped rejuvenate the audience and strengthen the perception of Casting Crème Gloss as the best dye for the first coloring.

In just a month of the campaign, we have achieved a record market share since the brand existed.

read more
How to find a new audience to boost brand leaders growth
DigiVision for SausageSnack

We faced a challenge to break into the everyday life of people with a new product Kabanosy – long, thin sausages made from natural meat, positioned in between the meat-sausage and snack category. Until 2019 the product was unknown to both Ukrainian customers and distributors. Retail shops didn’t understand in which division the product should be sold, customers were puzzled whether to make sandwiches or eat Kabanosy with beer.

New product inspired us for a new approach for mixing media channels. We turned the classical media mix upside down and developed “DigiVision”, where digital plays a leading role in generating reach and TV is playing a secondary role. Non-standard and effective usage of media allowed Kabanosy to become a leader of the category of Snack and Meat products with minimal investment and significantly grew monthly sales.

read more
DigiVision for SausageSnack
KredoBank: The Right ASO for the Right Bank

KredoBank: The Right ASO for the Right Bank

read more
KredoBank: The Right Bank at the Right Time

KredoBank: The Right Bank at the Right Time

read more
PromoStick: from game to purchase

PromoStick: from game to purchase

read more
Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

read more
A la guerre comme a la guerre – Do your things with a French accent

A la guerre comme a la guerre – Do your things with a French accent

read more
“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

read more
The honey that shouldn’t exist

The honey that shouldn’t exist

read more
Carol for Charity – How we turned Shazam into a Donation Platform

Carol for Charity – How we turned Shazam into a Donation Platform

read more
Brave Together with Maybelline New York

Brave Together with Maybelline New York

read more
Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

read more
Keep calm & carry-on big data

Keep calm & carry-on big data

read more
Increasing sales for PrivatBank with SEO and AI

Increasing sales for PrivatBank with SEO and AI

read more
How to turn the Pharma eRetail Media market black box into effective performance marketing?

How to turn the Pharma eRetail Media market black box into effective performance marketing?

read more
Plasticine stories on sensitive issues by Publicis Ukraine

Plasticine stories on sensitive issues by Publicis Ukraine

read more
Exclusive Packaging for Svitoch Exclusive

Exclusive Packaging for Svitoch Exclusive

read more
Changing the Symbolism with the Motherland Pride

Changing the Symbolism with the Motherland Pride

read more
Podorozhnyk – Knows That Helps

Podorozhnyk – Knows That Helps

read more
Be the King of your Jungle

Be the King of your Jungle

read more
National Art Museum of Ukraine (NAMU): NAMU Lions

National Art Museum of Ukraine (NAMU): NAMU Lions

read more
The Ukrainian Creative Awards

The Ukrainian Creative Awards

read more
Save the animals with Save Wild

Save the animals with Save Wild

read more
Classic Picnic #SOUNDwiththeCITY

Classic Picnic #SOUNDwiththeCITY

read more
#Moneycanchallenge

#Moneycanchallenge

read more
When you can look whatever, look great with Garnier Fructis Superfood

When you can look whatever, look great with Garnier Fructis Superfood

read more
Become a Hero with Men Expert

Become a Hero with Men Expert

read more
Nescafé 3in1 integration in music clip to engage young trendy audience

Nescafé 3in1 integration in music clip to engage young trendy audience

read more
Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

read more
Through rationality and expertise to the consumer’s heart

Through rationality and expertise to the consumer’s heart

read more
Get your head in the game with Lion together

Get your head in the game with Lion together

read more
Fructis Renovation or how to be on the TOP again

Fructis Renovation or how to be on the TOP again

read more
Dirol Blogger Academy

Dirol Blogger Academy

read more
The very same feeling when you’re with Pure the coolest one

The very same feeling when you’re with Pure the coolest one

read more
Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

read more
Take it smoothie – Molokiia

Take it smoothie – Molokiia

read more

Clients

Lactalis
Sanofi
Carlsberg Ukraine
FCA
Reckitt Benckiser
КОМО
P&G
ABInBEV
Save Wild
White Rock
B&H
L`Oreal Ukraine
Philip Morris
Winner
Arterium
Stellantis
Coty
Unity Bars
Kyivstar
Electrolux
Molokia
Таблеточки
OLX
Mango
Клуб Сиру
Nestle
NAMU
Raiffeisen Bank
Ukrsibbank PNR Paribas Group
Renault
Lotos
Peugeot Citroen
Eurocar
Дарниця
Samsung
Duracell
Mondelez
Beiersdorf
Visa
Chumak
Coca-Cola HBC
Sandoz
Дмитрук
METRO
StarLadder
LVMH
Essity
This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies.
Accept cookies