Publicis Groupe Ukraine

Work we are
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How Visa Created a Community of Brands who care

In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.

The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.

To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.

Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.

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How Visa Created a Community of Brands who care
Exclusive Packaging for Svitoch Exclusive

Svitoch Exclusive is exquisite dark chocolate with 51% of cocoa. It is presented in four unusual flavors: chili with apricot, sea salt with caramel, ginger with lemon, and hazelnut with peanut.

When developing the packaging the team emphasized the main advantages of the new product – the famous Svitoch chocolate and the ingredients in the form of pieces.

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Exclusive Packaging for Svitoch Exclusive
LENOVO: MEOWBOOK

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

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LENOVO: MEOWBOOK
Save the animals with Save Wild

Save Wild is a fund that rehabilitates wild animals after the captivity. By creating close to natural conditions, the foundation helps animals recover physically and morally. We have developed a corporate identity that best conveys the essence of the fund’s activities. We have chosen the forest as a symbol of the natural environment, depicting it in the form of tree rings that protect wild animals, emphasizing the value and vulnerability of life.

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Save the animals with Save Wild
How to find a new audience to boost brand leaders growth

Casting Crème Gloss as a historical leader in ammonia-free hair dyes has always been positioned as a brand for the first dyeing. Our focus audience is girls younger than 35 years old because hair color without ammonia does not suit older women. But since the launch, the audience of the brand became much older and we did not attract girls aged 16-24 y.o. who color their hair for the first time.

The main goal is to use upcoming rebranding and consider a strategy that would help to attract the new audience’s attention without losing the existing one and stimulate the brand growth.

Analyzing two TA segments (F 16-24 and F 25-34), we realized that each of them has a completely different background. Therefore, we built our communication taking into account individual triggers. The right message helped rejuvenate the audience and strengthen the perception of Casting Crème Gloss as the best dye for the first coloring.

In just a month of the campaign, we have achieved a record market share since the brand existed.

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How to find a new audience to boost brand leaders growth
DigiVision for SausageSnack

We faced a challenge to break into the everyday life of people with a new product Kabanosy – long, thin sausages made from natural meat, positioned in between the meat-sausage and snack category. Until 2019 the product was unknown to both Ukrainian customers and distributors. Retail shops didn’t understand in which division the product should be sold, customers were puzzled whether to make sandwiches or eat Kabanosy with beer.

New product inspired us for a new approach for mixing media channels. We turned the classical media mix upside down and developed “DigiVision”, where digital plays a leading role in generating reach and TV is playing a secondary role. Non-standard and effective usage of media allowed Kabanosy to become a leader of the category of Snack and Meat products with minimal investment and significantly grew monthly sales.

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DigiVision for SausageSnack
Take it smoothie – Molokiia

Pandemic is a hard time for people: we are flooded by bad news and sad thoughts. We all need a source of calmness and harmony during these times.

Therefore we created a new philosophy “Take it smoothie”, which helps to deal with bad moods and tough problems.

We used only social networks to promote our campaign and created bright content, interesting copy, and super cool Insta-masks.

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Take it smoothie – Molokiia
KredoBank: The Right ASO for the Right Bank

KredoBank: The Right ASO for the Right Bank

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KredoBank: The Right Bank at the Right Time

KredoBank: The Right Bank at the Right Time

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PromoStick: from game to purchase

PromoStick: from game to purchase

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Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

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A la guerre comme a la guerre – Do your things with a French accent

A la guerre comme a la guerre – Do your things with a French accent

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“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

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The honey that shouldn’t exist

The honey that shouldn’t exist

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Carol for Charity – How we turned Shazam into a Donation Platform

Carol for Charity – How we turned Shazam into a Donation Platform

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Brave Together with Maybelline New York

Brave Together with Maybelline New York

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Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

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Keep calm & carry-on big data

Keep calm & carry-on big data

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Increasing sales for PrivatBank with SEO and AI

Increasing sales for PrivatBank with SEO and AI

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How to turn the Pharma eRetail Media market black box into effective performance marketing?

How to turn the Pharma eRetail Media market black box into effective performance marketing?

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Regional OdysSEO for the priority. Fixed internet by Kyivstar

Regional OdysSEO for the priority. Fixed internet by Kyivstar

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Plasticine stories on sensitive issues by Publicis Ukraine

Plasticine stories on sensitive issues by Publicis Ukraine

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Changing the Symbolism with the Motherland Pride

Changing the Symbolism with the Motherland Pride

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Your favorite clothes look new much longer!

Your favorite clothes look new much longer!

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Podorozhnyk – Knows That Helps

Podorozhnyk – Knows That Helps

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Be the King of your Jungle

Be the King of your Jungle

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National Art Museum of Ukraine (NAMU): NAMU Lions

National Art Museum of Ukraine (NAMU): NAMU Lions

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‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

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The Best Side of Molokiia

The Best Side of Molokiia

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The Ukrainian Creative Awards

The Ukrainian Creative Awards

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Classic Picnic #SOUNDwiththeCITY

Classic Picnic #SOUNDwiththeCITY

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#Moneycanchallenge

#Moneycanchallenge

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When you can look whatever, look great with Garnier Fructis Superfood

When you can look whatever, look great with Garnier Fructis Superfood

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Become a Hero with Men Expert

Become a Hero with Men Expert

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Nescafé 3in1 integration in music clip to engage young trendy audience

Nescafé 3in1 integration in music clip to engage young trendy audience

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Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

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Through rationality and expertise to the consumer’s heart

Through rationality and expertise to the consumer’s heart

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Get your head in the game with Lion together

Get your head in the game with Lion together

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Fructis Renovation or how to be on the TOP again

Fructis Renovation or how to be on the TOP again

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Dirol Blogger Academy

Dirol Blogger Academy

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The very same feeling when you’re with Pure the coolest one

The very same feeling when you’re with Pure the coolest one

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Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

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Clients

Клуб Сиру
Coca-Cola HBC
Таблеточки
Reckitt Benckiser
Sanofi
Ukrsibbank PNR Paribas Group
Arterium
Electrolux
Дарниця
Beiersdorf
Coty
Essity
Samsung
Visa
L`Oreal Ukraine
Winner
Unity Bars
Mondelez
Duracell
Molokia
Kyivstar
Carlsberg Ukraine
КОМО
Lactalis
Chumak
Philip Morris
B&H
FCA
LVMH
OLX
Mango
StarLadder
White Rock
Stellantis
NAMU
Raiffeisen Bank
Sandoz
Nestle
Дмитрук
ABInBEV
Renault
Save Wild
Eurocar
METRO
Lotos
Peugeot Citroen
P&G
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