The Credo Bank team decided to update the mobile app to modernize its design and add new daily banking services to meet the needs of users of the bank’s products. An additional goal was to increase the app’s rating in the AppStore (2 points) and Google Play (3 points) to at least 4 points. Our task was to carry out a set of measures for ASO optimization of pages in the AppStore and Google Play: to increase trust through ratings, improve organic visibility, and increase conversion to installation by at least 20%.
Updating a mobile app for a bank is a strategic step, so all the details must be taken into account. In the banking category, 56% of users choose an app for daily banking (source: PACE Panel, 2025), and each star in the rating represents trust that converts into installs. Kredobank faced a challenge: the app had become much better, but the previous UX (user experience) had left behind low ratings and negative reviews. An additional challenge for us and the bank’s team was the decision to publish the updated app on the existing AppStore and Google Play pages, which is more difficult than creating pages from scratch.
We were faced with the task of breaking down the bias formed by the previous version and showing the true face of the updated Kredobank.
In the banking category, the decision to install is made in seconds: not based on a list of features, but on trust. Users look at the rating, the first screens, the tone of communication, and instantly decide: “Is this my bank or just another set of promises with asterisks?”
Kredobank already had a clear positioning of “proper banking”: simple conditions, fair rules, no hidden nuances. This idea became the basis of the strategy: ASO should not just increase visibility, but translate this philosophy into the language of stories. Make content, texts, and visuals as honest and understandable as the product itself. To turn the page into an extension of the brand’s character, where every element confirms the image of “correctness.”
We started with a deep dive. The ASO audit included comparing Kredobank’s page with 15 market-leading competitors, checking compliance with store requirements, and evaluating technical indicators. We analyzed everything: from content to adaptability on different devices, from ratings and reviews to external links.
Visual audit: We moved to a modern creative format, where daily banking and key banking products became the priority. The new design helped to better reveal the value of the updated application.
The most interesting part began with working on the content. Using technical tools and AI, we identified user behavior patterns and collected over 600 relevant keywords, evaluating their monthly frequency of use. Every word and every phrase in the title, subtitle, and description now worked for visibility and conversion, reflecting the intentions of the target audience.

Image 1. Updated version of the app description in the App Store

Image 2. New creative design for the App Store and Google Play
When preparing creatives, we found that video has a decisive impact on the user experience, in particular through the use of the “events” tool as an element of visual marketing in ASA. We created all visuals with storytelling in mind so that all materials worked as a single story: from the first glance to the install.
Advertising activity through Google Ads, Meta, ASA, and TikTok supported the overall momentum, and UX solutions became the “voice” of the updated product: the Kredobank team worked out trigger chains of push notifications in the app, which helped to get high ratings with a truly good experience with the app.
After several months of fruitful work and technical implementations, we saw noticeable results by the end of December 2025:
The story of Credo Bank is about how the right communication in stores can reveal the true value of a product. The synergy of ASO, visual, and technical solutions transformed outdated perceptions into trust.
The rating has grown in line with improvements in the updated product, and organic visibility has begun to function as a stable source of new user acquisition.
read more
In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.
The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.
To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.
Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.
read more
Svitoch Exclusive is exquisite dark chocolate with 51% of cocoa. It is presented in four unusual flavors: chili with apricot, sea salt with caramel, ginger with lemon, and hazelnut with peanut.
When developing the packaging the team emphasized the main advantages of the new product – the famous Svitoch chocolate and the ingredients in the form of pieces.
read more
This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.
Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.
Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.
read moreMolokija has found the solution in the situation with a quite limited advertising budget and persistently strong competitors’ activity. The Brand has stood out and found its own communication niche in the category.
Rebranding has been conducted, which led to changes in product packaging so that the product ingredients are now the most important highlighted detail. The aforementioned changes along with elaborately planned cross-media activity led us to the significant increase in OFF-TAKE indexes. As a result, both the White Yoghurt and Kefir became No. 1 in terms of market share in hryvnias as well as in tonnages in the period from February till May 2021.
read moreSave Wild is a fund that rehabilitates wild animals after the captivity. By creating close to natural conditions, the foundation helps animals recover physically and morally. We have developed a corporate identity that best conveys the essence of the fund’s activities. We have chosen the forest as a symbol of the natural environment, depicting it in the form of tree rings that protect wild animals, emphasizing the value and vulnerability of life.
read moreIn the category of chocolate bars, where the brand is chosen emotionally and standing near the shelf, we work with a young audience of 16-24 years old. This generation least of all trusts advertising and selects the brands that it really loves, considers cool and relevant in its philosophy.
Our task was to find a massive territory for communication on which the brand would look organically. And we have chosen for ourselves the cybersport, which is polarized among young people and is actively developing. But what we needed was involving emotional communication. Therefore, we became the first sponsor of the bars of the Kyiv tournament on the mega-popular game in Ukraine – Dota 2.
Thanks to the native integration into the tournament itself, as well as large-scale support with the announcement, we were able to not only reach and engage the audience but also achieve our goals.
read moreFor years the Chewing Gum category was represented by 2 leading brands: Orbit and Dirol. Orbit was a prominent player both in media investments and sales. Meanwhile, Dirol was #2 brand and eventually fell into the stasis where ad investment maintained the existing level of brand awareness while losing its positions in brand usage, consideration, and market share. Yet, Dirol decided to refresh its positioning and appeal to a younger audience – Generation Z.
Looking for an interesting youth territory we came upon bloggers trend. A big part of the audience is not only interacting with blogger content but dreaming of becoming one. Willing to help people with video content we created a Dirol Blogger Academy. Participants of the project had the possibility to learn how to become a blogger with special lessons from popular influencers, and the winner got 1 mln. views on Youtube for promotion of personal channel.
This project reflected the audience’s dreams vowed prominent brand slogan “Dirol. Inspires with taste” and positively affected brand sales.
read more