Publicis Groupe Ukraine

Work we are
proud of

How Visa Created a Community of Brands who care

In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.

The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.

To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.

Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.

read more
How Visa Created a Community of Brands who care
Regional OdysSEO for the priority. Fixed internet by Kyivstar

Kyivstar gain first place in the fragmented market of the fixed Internet and become “visible” for the non-beneficial algorithms of the search algorithm. Instead of classic SEO-approaches the brand left the template and optimized the landing page for each city and town, where there is a physical possibility of Kyivstar to provide the fixed Internet.

Experimental “local” tactics in SEO increased the visibility of Kyivstar’s fixed Internet in the first positions of organic search results by 3.5 times. Brand №1 has now caught up with itself in the search.

This case received Bronze Award in E-Commerce category at Effie Awards Ukraine.

read more
Regional OdysSEO for the priority. Fixed internet by Kyivstar
Your favorite clothes look new much longer!

Vanish changed its communication message to one that shows the benefits of its product, and at the same time provides an additional argument to encourage and support people in their quest for conscious consumption of the planet’s resources. Now the brand uses the message: ” Your favorite clothes look new much longer.” The Publicis Ukraine team also created an emotional print with the agency’s employees acting as heroes.

The work became one of the best global examples of “Print” ads of the first half of 2021 by “Lürzer’s Archive”. It is one of the most authoritative Austrian advertising resources. Since 1984 the issue has been publishing a selection catalog of the best advertising works from around the world.

Media support for Vanish projects is provided by the Spark Foundry Ukraine agency.

read more
Your favorite clothes look new much longer!
LENOVO: MEOWBOOK

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

read more
LENOVO: MEOWBOOK
The Ukrainian Creative Awards

The Ukrainian Creative Awards festival took place in Odesa from May 29 to June 1. It is a large-scale event in the creative market of the country, which brings together the most ideological and inspired creative people. Creativity is their natural way of life, so we believe that such people are the real driving force that can change the world. Thus was born our idea for the advertising campaign of the festival “Creativity — Ukrainian national idea”, thanks to which the creative flair in itself could be discovered and supported by everyone.

read more
The Ukrainian Creative Awards
Nescafé 3in1 integration in music clip to engage young trendy audience

BACKGROUND

Nescafé 3in1 needed to attract a young audience through its communication.

This audience watches TV less often and has left a trust to direct advertising. But they trust opinion leaders and consume a lot of YouTube. They like music content and Alyona Alyona is one of the most popular local singers among them.

SOLUTION

  • To use native communication with the audience by integration in Alyona Alyona’s clip with product placement and product usage.
  • To engage the audience by relevant content from relevant singers & by additional bloggers support, which told about this partnership in social networks.

RESULTS

  • ~4,5 Mln video views
  • 104 K likes
  • >100 K engaged in brand questionnaire integrated into the clip: most of the audience remembered and correctly indicated the brand
read more
Nescafé 3in1 integration in music clip to engage young trendy audience
Dirol Blogger Academy

For years the Chewing Gum category was represented by 2 leading brands: Orbit and Dirol. Orbit was a prominent player both in media investments and sales. Meanwhile, Dirol was #2 brand and eventually fell into the stasis where ad investment maintained the existing level of brand awareness while losing its positions in brand usage, consideration, and market share. Yet, Dirol decided to refresh its positioning and appeal to a younger audience – Generation Z.

Looking for an interesting youth territory we came upon bloggers trend. A big part of the audience is not only interacting with blogger content but dreaming of becoming one. Willing to help people with video content we created a Dirol Blogger Academy. Participants of the project had the possibility to learn how to become a blogger with special lessons from popular influencers, and the winner got 1 mln. views on Youtube for promotion of personal channel.

This project reflected the audience’s dreams vowed prominent brand slogan “Dirol. Inspires with taste” and positively affected brand sales.

read more
Dirol Blogger Academy
Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

Issuing new active payment cards with many transactions is becoming more and more difficult every year when it comes to a large bank. Standard audience targeting tools no longer work.

Thanks to the psychographic segmentation of the target audience, done with the help of partners, we were able to reach a new level of personalization. As a result, we improved our media metrics, got more active customers who made more transactions, determined which segments performed better and applied our knowledge to optimize our next campaigns.

read more
Message personalization and psychographics in campaigns by Visa and their partner PrivatBank
KredoBank: The Right ASO for the Right Bank

KredoBank: The Right ASO for the Right Bank

read more
KredoBank: The Right Bank at the Right Time

KredoBank: The Right Bank at the Right Time

read more
PromoStick: from game to purchase

PromoStick: from game to purchase

read more
Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

read more
A la guerre comme a la guerre – Do your things with a French accent

A la guerre comme a la guerre – Do your things with a French accent

read more
“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

read more
The honey that shouldn’t exist

The honey that shouldn’t exist

read more
Carol for Charity – How we turned Shazam into a Donation Platform

Carol for Charity – How we turned Shazam into a Donation Platform

read more
Brave Together with Maybelline New York

Brave Together with Maybelline New York

read more
Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

read more
Keep calm & carry-on big data

Keep calm & carry-on big data

read more
Increasing sales for PrivatBank with SEO and AI

Increasing sales for PrivatBank with SEO and AI

read more
How to turn the Pharma eRetail Media market black box into effective performance marketing?

How to turn the Pharma eRetail Media market black box into effective performance marketing?

read more
Plasticine stories on sensitive issues by Publicis Ukraine

Plasticine stories on sensitive issues by Publicis Ukraine

read more
Exclusive Packaging for Svitoch Exclusive

Exclusive Packaging for Svitoch Exclusive

read more
Changing the Symbolism with the Motherland Pride

Changing the Symbolism with the Motherland Pride

read more
Podorozhnyk – Knows That Helps

Podorozhnyk – Knows That Helps

read more
Be the King of your Jungle

Be the King of your Jungle

read more
National Art Museum of Ukraine (NAMU): NAMU Lions

National Art Museum of Ukraine (NAMU): NAMU Lions

read more
‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

read more
The Best Side of Molokiia

The Best Side of Molokiia

read more
Save the animals with Save Wild

Save the animals with Save Wild

read more
Classic Picnic #SOUNDwiththeCITY

Classic Picnic #SOUNDwiththeCITY

read more
#Moneycanchallenge

#Moneycanchallenge

read more
When you can look whatever, look great with Garnier Fructis Superfood

When you can look whatever, look great with Garnier Fructis Superfood

read more
Become a Hero with Men Expert

Become a Hero with Men Expert

read more
Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

read more
Through rationality and expertise to the consumer’s heart

Through rationality and expertise to the consumer’s heart

read more
How to find a new audience to boost brand leaders growth

How to find a new audience to boost brand leaders growth

read more
Get your head in the game with Lion together

Get your head in the game with Lion together

read more
Fructis Renovation or how to be on the TOP again

Fructis Renovation or how to be on the TOP again

read more
DigiVision for SausageSnack

DigiVision for SausageSnack

read more
The very same feeling when you’re with Pure the coolest one

The very same feeling when you’re with Pure the coolest one

read more
Take it smoothie – Molokiia

Take it smoothie – Molokiia

read more

Clients

ABInBEV
КОМО
Winner
Carlsberg Ukraine
Mondelez
Chumak
Renault
Mango
Beiersdorf
White Rock
Lotos
Save Wild
Coty
Arterium
Kyivstar
NAMU
Ukrsibbank PNR Paribas Group
Sanofi
Duracell
Дмитрук
Peugeot Citroen
Sandoz
Nestle
B&H
L`Oreal Ukraine
Lactalis
Eurocar
Unity Bars
Samsung
Philip Morris
METRO
Visa
StarLadder
Essity
Stellantis
P&G
Reckitt Benckiser
Molokia
Coca-Cola HBC
OLX
Дарниця
Raiffeisen Bank
FCA
Клуб Сиру
Electrolux
Таблеточки
LVMH
This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies.
Accept cookies