Work we are
proud of

53% of Ukraine’s economy depends on food and agricultural exports. Today, landmines occupy 30% of our land, which is twice the size of Portugal. Without global assistance, it will take decades to make it safe. Countless agricultural fields remain dangerous. People can’t work there. 

The Minefields Honey Project ‒ the mix of nature and tech helps us to create a product that was never meant to exist by turning unsafe areas into flourishing gardens for symbolic honeymaking. 

Personnel limited edition jars with details about our issue became a diplomatic tool and were given directly to influential people. The harvested honey became an invitation to fundraising events for Ukraine’s demining. The first 55 personnel jars were presented at special economic events such as World Economic Forum (Davos) and, USA-Ukraine Partnership Forum (Washington D.C.).

For now, the project has resulted in 175 000 000 impressions and numerous headlines with zero budget investments. It also received awards in huge international festivals such as Cannes Lions, KIAF, and others. 

In 2024, Saatchi & Saatchi Ukraine, Kernel Ukraine, the Ministry of Foreign Affairs of Ukraine, and the Union of Beekeepers of Ukraine gathered the new honey harvest to ensure the project’s continuation.

Selling OTC pharmaceuticals online is one of the most challenging ventures in performance marketing. However, with the advent of Covid-19, we identified a potential opportunity. Specifically, we anticipated a surge in online sales and a transition of users from offline to online platforms.

We took the initiative to become market pioneers, establishing the most transparent and effective collaboration with online retailers. We successfully launched Performance Marketing for Sandoz drugs, transforming the Black Box Pharma eRetail Media market into a clear, comprehensible, real-time analytical system. This allows for clear tracking of our advertising campaigns’ business results and boosts sales by attracting new users.

Kyivstar gain first place in the fragmented market of the fixed Internet and become “visible” for the non-beneficial algorithms of the search algorithm. Instead of classic SEO-approaches the brand left the template and optimized the landing page for each city and town, where there is a physical possibility of Kyivstar to provide the fixed Internet.

Experimental “local” tactics in SEO increased the visibility of Kyivstar’s fixed Internet in the first positions of organic search results by 3.5 times. Brand №1 has now caught up with itself in the search.

This case received Bronze Award in E-Commerce category at Effie Awards Ukraine.

There are problems too uncomfortable and embarrassing to talk about. It is unpleasant even to think about them, nor to say out loud that you have constipation. Even in the circle of close ones, you’d rather hide somewhere than talk. But you can’t hide from it.

Guttalax picosulfate is a drug created specifically to solve this delicate problem of constipation. And Publicis Ukraine team with Sanofi Ukraine has had to create a concise communication for it.

The team faced a task to carefully uncover the problem and at the same time work with the stereotype that digestive problems arise solely from an unbalanced diet. The truth is that constipation can rise because of several factors such as stress, traveling, climate change, lack of physical activity, and after the course of specific medications.

The team chose plasticine and animation. And the whole process was made by a team in-house. They composed the plasticine, wrinkled and shooted everything ?

Ukrainian museums are an important and one of defining parts of National cultural foundations. NAMU is a treasury of Ukrainian culture. There are 2 lions sculptures, placed as of 1899 which needed urgent help in renovation with the cost 2.08 million UAH. In order to collect the needed amount, we turned concrete lions into virtual influencers (first in Ukraine), by creating accounts on Facebook and Instagram as well as donation websites. As a result – we earned more than 4 million impressions with lion’s content in social networks and the overall media field. Thanks to that, Museum succeeded in a government program – ‘Big Renovation’, and was granted 40 million UAH on renovation needs.

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

We faced a challenge to break into the everyday life of people with a new product Kabanosy – long, thin sausages made from natural meat, positioned in between the meat-sausage and snack category. Until 2019 the product was unknown to both Ukrainian customers and distributors. Retail shops didn’t understand in which division the product should be sold, customers were puzzled whether to make sandwiches or eat Kabanosy with beer.

New product inspired us for a new approach for mixing media channels. We turned the classical media mix upside down and developed “DigiVision”, where digital plays a leading role in generating reach and TV is playing a secondary role. Non-standard and effective usage of media allowed Kabanosy to become a leader of the category of Snack and Meat products with minimal investment and significantly grew monthly sales.

This is a story about how we succeeded in finding a touchpoint with the most difficult and inapprehensible audience for all marketers – the Z generation. Against the backdrop of a growing market, a strong competitor, and a falling share of Garnier Pure, we were able to succeed.
Our decision, on the one hand, was obvious – to choose the brand ambassador. But on the other hand, not everyone is able to find the right one. The one to whom teenagers could look up to and was interesting to watch.

We chose Open Kids and did not lose out. Business results and increased attention to communication with girls from the music band serve as evidence.

Now our audience feels that with Pure they are the coolest ones!

tvlab – creative partner of the project.