Publicis Groupe Ukraine

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Cannes Lions 2025: Advertising Trends and Festival Insights from Ukrainian Creatives NEWS / 03.07.2025 Cannes Lions 2025: Advertising Trends and Festival Insights from Ukrainian Creatives

Tetiana Slyvko, Managing Director of Saatchi & Saatchi Ukraine, Olena Bakum-Ramola, Chief Creative Practice at Publicis Groupe Ukraine, and Olga Buzunova, Director of Publicis Groupe Content, shared their insights from the Cannes Lions.

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Honey at 2,900 UAH. Minefield Honey, which brought Ukraine its first Cannes Lions Gold, is raising funds for demining NEWS / 28.06.2025 Honey at 2,900 UAH. Minefield Honey, which brought Ukraine its first Cannes Lions Gold, is raising funds for demining

In June 2025, the Minefield Honey project won Ukraine’s first-ever Cannes Lions Gold. In 2026, honey harvested from Ukraine’s mined meadows may be sold in German supermarkets. The teams from Ukraine’s Ministry of Foreign Affairs, the agricultural holding Kernel, and the agency Saatchi & Saatchi Ukraine had been working toward this since 2023, when the first batch of honey was bottled. How much has it raised for demining?

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Saatchi & Saatchi Ukraine won Ukraine’s first-ever Cannes Lions Gold NEWS / 21.06.2025 Saatchi & Saatchi Ukraine won Ukraine’s first-ever Cannes Lions Gold

Saatchi & Saatchi Ukraine made history as the first Ukrainian agency to win a Cannes Lions Gold for the ‘Minefield Honey’ project. The team received the award in the category ‘Sustainable Development Goals: Decent Work and Economic Growth’ at the prestigious Cannes Lions International Festival of Creativity 2025.

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A new harvest. Saatchi & Saatchi Ukraine has won a Cannes Lions Bronze for the second time with the Minefield Honey project NEWS / 19.06.2025 A new harvest. Saatchi & Saatchi Ukraine has won a Cannes Lions Bronze for the second time with the Minefield Honey project

The second season of the Minefield Honey creative campaign — a collaboration between Saatchi & Saatchi Ukraine, Kernel, Ukraine’s Ministry of Foreign Affairs, and Dronarium — earned a Bronze at the 2025 Cannes Lions advertising festival. The project was awarded in the ‘Corporate Purpose & Social Responsibility’ category, according to the festival’s official website.

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Protecting Ukrainian Cultural Heritage: The Lemkin Society Takes Action, Leo Burnett Ukraine Creates a Visual Language of Resistance NEWS / 06.06.2025 Protecting Ukrainian Cultural Heritage: The Lemkin Society Takes Action, Leo Burnett Ukraine Creates a Visual Language of Resistance

Leo Burnett Ukraine developed the identity, website, presentations, and social media design for the organization. All materials were created following the HumanKind philosophy — an approach centered on people, meaning, and purpose. It’s a belief that creativity can change behavior and communicate important messages through simple yet powerful imagery.

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Talent and War NEWS / 22.05.2025 Talent and War

A Public Talk with Ukraine’s Leading Business Executives, Hosted by Radio NV.

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Google Meridian: Test Drive of the New Tool for MMM NEWS / Google Meridian: Test Drive of the New Tool for MMM

I’m Daria Malikhatko, Data Science Director at Publicis Groupe Ukraine. For over 10 years, I’ve been developing business analytics, automation, and research practices to support communication strategies and campaigns for major brands in Ukraine.

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Ukrainian creator has become a judge at international competitions D&AD and The One Show NEWS / 07.04.2025 Ukrainian creator has become a judge at international competitions D&AD and The One Show

Kostia Schneider, Chief Creative Director of Publicis Groupe Ukraine and Czech Republic, Saatchi & Saatchi Ukraine, has become the first Ukrainian among the judges of the British D&AD and the American The One Show.

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Design Between Technological and Human Aspects: What Will Be Relevant in 2025 NEWS / 24.03.2025 Design Between Technological and Human Aspects: What Will Be Relevant in 2025

Graphic design in 2025 is a balance between technology and humanity. AI simplifies complex tasks, giving designers more freedom to experiment. Hyper-realistic 3D meets grainy gradients, technical minimalism meets the deliberate imperfection of hand-drawn graphics. It’s not just about how the design looks, but also about the emotions it evokes. So, in the new year, there will be room for both technology and creativity.

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Artistic Explosion: Why Ukrainians Are Increasingly Attending Theaters, Concerts, and Exhibitions NEWS / 15.03.2025 Artistic Explosion: Why Ukrainians Are Increasingly Attending Theaters, Concerts, and Exhibitions

With the full-scale invasion, Ukrainians’ interest in their own culture has noticeably increased. The demand for popular performances and concerts has created a real hunt for desired tickets. In an exclusive column for AIN.Business, Maria Prus, Senior Strategic Researcher at Publicis Groupe Ukraine, along with speakers from the Franko Theater and the band SCHMALGAUZEN, explored the reasons behind this phenomenon.

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