Publicis Groupe Data Science

Consistent data work is critical for the implementation of marketing strategies at every step. Through precise audience analysis, brands can make more informed and highly effective decisions.

Publicis Groupe Data Science specializes in analytical, research, and technological projects to better understand human behavior and implement relevant data solutions that have a tangible impact on optimizing investments and client business growth.

We are experts in econometric modeling (MMM, attribution modeling), qualitative and quantitative research, database creation, and process automation. By selecting and adapting products and solutions, we address our clients’ business challenges.

Cases

Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

Brave Together with Maybelline New York

Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

Keep calm & carry-on big data