News

NEWS / 16.12.2025 Engaging Generation Alpha: Practical Tips, Key Insights, and Winning Strategies

Key strategies and digital habits of Generation Alpha — from TikTok to AI and gamification. These insights were shared by Maria Prus, Senior Strategic Researcher at Publicis Groupe Ukraine, on MMR, and we’ve adapted the material for SPEKA readers.

NEWS / 08.12.2025 New Year. New Century. New Wishes.

Groupe brings its past to life with AI and innovation, to celebrate its first century and set a course for the next

NEWS / 03.12.2025 Engaging Generation Alpha: Practical Tips, Key Insights, and Winning Strategies

As of 2025 estimates, Generation Alpha already numbers over 2 billion worldwide and more than 4 million in Ukraine. Soon, they will become active drivers of the economy. We decided to study their behavior right away. In the latest wave of our annual RACE panel research in 2025, we additionally surveyed an audience aged 12–15. This helped us understand who these young people are, and now we can share these insights with businesses to shape their future strategies.

Publicis Groupe Ukraine has reaffirmed its position as Ukraine’s leading advertising and communications group for effectiveness

NEWS / 01.12.2025 Publicis Groupe Ukraine has reaffirmed its position as Ukraine’s leading advertising and communications group for effectiveness

This year, our teams worked tirelessly, showcasing talent and strength across every area of expertise.

Here are the key achievements:

Publicis Groupe Ukraine – the most effective advertising and communications group in Ukraine (yes, we’ve said it before, but it’s worth repeating!).

Starcom Ukraine – the most effective media agency in Ukraine.

Saatchi & Saatchi Ukraine – Communications Agency of the Year.

Performics Ukraine – Media Agency of the Year. 20 awards for projects delivered by our teams within the group and in collaboration with other agencies on the market—because strong partnerships drive our clients’ business growth.

NEWS / 14.11.2025 Data Maturity as Your Competitive Edge: Know Where You Stand and What’s Next

Today, every business recognizes the importance of working with data. But how do you navigate the sea of numbers to find the ones that truly matter for making well-informed decisions? Daria Malikhatko, Director of Data Science at Publicis Groupe, shares practical tips on turning data into a powerful tool.

NEWS / 09.11.2025 Vitaliy Kozlovskyi has become the face of Vodafone’s new advertising campaign

In this star-studded showdown, Vitaliy proved that with a contract, subscribers always come out ahead. Team Kozlovsky brought together Vodafone, Leo Burnett Ukraine, and Limelite.

NEWS / 27.10.2025 Serhii Biloshytskyi on the Ethics of Ideas, Overtime and Money

Creative Director at Saatchi & Saatchi Ukraine, shared how to turn overtime into enjoyment, overcome burnout, and why the creative industry is similar to sports.

NEWS / 23.10.2025 Digital TV: The Next Cornerstone of Your Brand’s Media Strategy

Is it possible for TV to be as agile, precise, and trackable as digital? Yes—if we’re talking about Digital TV. In a video for IAB Ukraine, Oleksandr Krasnikov, Media Director at Publicis Groupe Ukraine, shares the key advantages and capabilities of this solution.

NEWS / 19.10.2025 An Upgrade with Character: How Leo Burnett Ukraine Rebranded Vlasnyi Rakhunok

The creatives at Leo Burnett Ukraine developed and implemented a rebranding for Vlasnyi Rakhunok.

NEWS / 15.10.2025 Major wins by our agencies at Golden Drum 2025

Saatchi & Saatchi Ukraine, Leo Burnett Ukraine, and Publicis Ukraine won ×2 Grand Prix, ×4 Gold, ×3 Silver, ×3 Bronze, and ×5 Shortlists. Two of our agencies made it to the TOP-10 most creative agencies in Eastern Europe. And two of our CDs ranked among the festival’s top creative directors! Details in the Marketing Media Review article by the link.