VIVA LA DIFFERENCE
read moreDATAValuable insights to create relevancy
CREATIVEInsight driven creativity to create impact
PRInfluencing the public opinion for image and reputation management
CONTENT Сreating experiences to build sustainable connections between brands and its audience
PRODUCTIONMaking exciting stories to happen
MEDIAReach and segmentation to build client relations
DIGITALAccessible and human-centric for growth in conversion
COMMERCEInvestments that generate sales regardless of where consumers buy
If you want to become part of our team, find out about possibilities
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NEWS / 04.02.2026
SMM on Threads: how brands are leveraging the platform’s growing popularity
Trends, memes, cross‑posting or unique content — brands are competing for the attention of Threads users in different ways. But is that enough as the competition grows? And what creative solutions are businesses choosing to stand out on Threads? Alina Semeniak, SMM specialist at Publicis Groupe Content, explored these questions.
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NEWS / 23.01.2026
Reputation, new markets and partnerships: why and how Ukrainian companies should enter creative festivals — insights from Saatchi & Saatchi Ukraine, the agency behind a Cannes Lions gold win
Creative festivals have long since stopped being merely a showcase for ambitious ideas — today they’re an expensive but potentially high‑return growth tool for agencies and brands. The real question is how to turn award submissions from an emotional gesture into a deliberate business strategy that actually works. A guide by Serhii Biloshytskyi, Creative Director at Saatchi & Saatchi Ukraine.
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